FLATSOME PROJECT

Sniffy – Premium
dog food store

This was a redesign project for a WooCommerce store built with the Flatsome theme. The client was working with a default, cluttered layout, so we gave it a complete makeover by turning it into a clean and modern design optimized for conversions.

Tools stack

Designed in Figma and built on WordPress using Flatsome and WooCommerce, this eCommerce site delivers a clean, conversion-focused experience.

Challenges

Redesigning an eCommerce store is never just about changing how it looks. It’s about creating an experience that truly reflects the brand and connects with its customers. When Sniffy, a premium pet wellness brand, came to me, their website didn’t match the heart and quality behind their products. It was built with WooCommerce using a default layout that felt cluttered and uninspired.

I began by understanding who Sniffy is, what they stand for, and how they want to be experienced online. That foundation shaped everything that followed.

Using Figma, I designed a new interface focused on clarity, trust, and ease. The goal was to make every part of the journey feel smooth and thoughtful, from discovering products to completing a purchase.

With the design ready, I developed the site on WordPress using the Flatsome theme and WooCommerce. The result was a modern, responsive, and conversion-focused store that feels aligned with Sniffy’s values.

Now, Sniffy has a digital home that not only looks beautiful but also works hard for the business. It reflects who they are and offers customers a simple, enjoyable way to engage with the brand.

Final result

  • Transformed Sniffy into a clean, user-friendly eCommerce site
  • Simplified shopping with improved navigation and trust-building design
  • Used WordPress and Flatsome for a fast, responsive store
  • Enhanced performance for a seamless, conversion-driven experience.
Visit Website

“Great experience with Umair. I was struggling with a specific project, and he delivered amazing results. Real professional, and easy to communicate.”