Redesigning an eCommerce store is never just about changing how it looks. It’s about creating an experience that truly reflects the brand and connects with its customers. When Sniffy, a premium pet wellness brand, came to me, their website didn’t match the heart and quality behind their products. It was built with WooCommerce using a default layout that felt cluttered and uninspired.
I began by understanding who Sniffy is, what they stand for, and how they want to be experienced online. That foundation shaped everything that followed.
Using Figma, I designed a new interface focused on clarity, trust, and ease. The goal was to make every part of the journey feel smooth and thoughtful, from discovering products to completing a purchase.
With the design ready, I developed the site on WordPress using the Flatsome theme and WooCommerce. The result was a modern, responsive, and conversion-focused store that feels aligned with Sniffy’s values.
Now, Sniffy has a digital home that not only looks beautiful but also works hard for the business. It reflects who they are and offers customers a simple, enjoyable way to engage with the brand.